Sometimes you run into a cell phone, especially when you come in contact with a whole lot of them as I do, that’s just plain old–as I said in the headline–aggressively average. There’s nothing that particularly stands out about it in either direction, good or bad. It doesn’t appear to lack anything important yet doesn’t do anything particularly stimulating. And that’s exactly what you can say about the Motorola Entice W766.

The Motorola W766 Entice is a flip style cell phone with a two megapixel camera that offers fixed focus and a digital zoom, support for numerous music and video files, VCAST, a battery that offers sufficient power for five and a half hours of talk time on one charge, mobile email, Bluetooth connectivity, web browser, USB port, GPS, some game demos, speakerphone, a phone book capable of holding one thousand name and number entries, and a selection of tools.

Motorola’s W766 Entice has everything you’d expect a normal cell phone to have and precious little that you wouldn’t. There’s no design quirk or interesting trait or even strange new feature to distinguish this from most any other cell phone on the market, thus I call it aggressively average. This isn’t a BAD thing, mind you–it’s just that it’s not particularly good, either. So if you’re looking for a new cell, you may want to spare a thought for the plain-vanilla stylings of the Motorola Entice.

The Good

Plenty of useful features

Solid controls

Aggressively average styling

The Bad

Virtually nothing to distinguish it from any other phone

Score 6/10